AMAZON BRAND MANAGEMENT & CHANNEL CONTROL.

DIAGNOSE / OPTIMISE / SCALE

AMAZON BRAND MANAGEMENT & CHANNEL CONTROL.

DIAGNOSE / OPTIMISE / SCALE

Your products already sell on Amazon, but that distribution is controlled by third parties. Now, you can CONTROL it yourself without disrupting your current network.

We manage your day-to-day account operations while algorithmically optimising your listings to maximise your return. No team to hire, no agency percentage, just one flat rate.

Your products already sell on Amazon, but that distribution is controlled by third parties. Now, you can control it yourself without disrupting your current network.

We manage your day-to-day account operations while algorithmically optimising your listings to maximise your return. No team to hire, no agency percentage, just one flat rate.

We manage your day-to-day account operations while algorithmically optimising your listings to maximise your return. No team to hire, no agency percentage, just one flat rate.

[01]

// THE ISSUE WITH AMAZON

[01]

// THE ISSUE WITH AMAZON

your brand,
same issues,
our solution.

your brand,
same issues,
our solution.

Most brands don't lose Amazon in one blow. They lose it four ways at once, quietly, listing by listing. Here's what we find on day one.
Most brands don’t lose Amazon in one blow. They lose it four ways at once, quietly, listing by listing. Here’s what we find on day one.
True Parallax Image

// controlling the problem

solved

Unauthorised sellers on your listings

Resellers you never approved, undercutting each other on your product page.

14+ Sellers

Unauthorised sellers on your listings

Resellers you never approved, undercutting each other on your product page.

14+ Sellers

Buy box lost to resellers

Whoever holds it sets your price and takes your sale, and right now it isn't you.

41% Share

Buy box lost to resellers

Whoever holds it sets your price and takes your sale, and right now it isn't you.

41% Share

Listings capping your conversion

Thin titles, weak images, missing A+ content. Traffic arrives, then buys elsewhere.

Score 6/10

Listings capping your conversion

Thin titles, weak images, missing A+ content. Traffic arrives, then buys elsewhere.

Score 6/10

Branded search leaking to rivals

Customers search your name and find competitors, paid ads sat on your own traffic.

38% Sales

Branded search leaking to rivals

Customers search your name and find competitors, paid ads sat on your own traffic.

38% Sales

unauthorised seller

£

7.91

unauthorised seller

£

7.98

Your Brand

£

7.99

Unauthorised seller

£

7.99

Unauthorised seller

£

8.15

Unauthorised seller

£

8.91

hover for optimised results

hover for optimised results

new sellers

7

Brand Score

6.0

price integrity

undercut

brand integrity

violated

Illustrative rebuild · not a real brand
amazon.co.uk/dp/B0EXAMPLE1Clean
Zoom ready
Magnesium Capsules 120 High Strength Magnesium Supplement Tablets for Men and Women Vegan Magnesium Bisglycinate Complex Best Magnesium UKTitle 138 / 75Highlights not setMagnesium Bisglycinate 1,500mg – 120 High Strength Vegan CapsulesChelated magnesium glycinate, 150mg elemental per two-capsule serving. Vegan, no stearate, made in the UK. Two month supply.Title 65 / 75Highlights 124 / 125
3.4 · 128 ratings4.6 · 1371 ratings
Best seller in category
£10.75£19.95
£19.95
Sold by 3rd Party - Buy BoxSold by your brand · Buy Box
Magnesium capsules, 120 per bottle.
Take two a day with water.
1,500MG MAGNESIUM BISGLYCINATE PER SERVING – two capsules give 150mg of elemental magnesium, 40% of the daily NRV, in the chelated glycinate form rather than oxide.
CONTRIBUTES TO THE REDUCTION OF TIREDNESS AND FATIGUE – magnesium also contributes to normal muscle function, normal psychological function and normal energy-yielding metabolism.
120 CAPSULES, A TWO MONTH SUPPLY – one bottle covers sixty days at the two a day serving, so there is no reordering halfway through the month.
VEGAN, WITH NO FILLERS AND NO MAGNESIUM STEARATE – plant based capsule shell, free from gluten, dairy, soya and artificial colours.
MADE IN THE UK IN A GMP CERTIFIED FACILITY – batch tested for purity and supplied direct by the brand, not a third party reseller.
A+ content
None published6 modules live
// Rank in subcategory
#6
Page 3 of results. Almost nobody scrolls that far.Page 1 of results, inside the top ten of 312.
#1#312
Keywords on page one
41
Indexed, but ranking nowhere a buyer looks.Title and highlights built on real search terms.
Listing quality score
9.4
Title over the limit, two bullets, one image, no A+.Title inside 75, highlights set, five bullets, A+ live.
Gallery images
7
Below the threshold where zoom will even load.Pack shot, capsule, dose, label and lifestyle.
Buy Box held by you
94%
A reseller sets the price on your own page.You hold the Buy Box, so you hold the price.
// What the appraisal records
Every fault above is visible from outside the account, before we are given a single login.Same product, same listing. What changed is who sets the price, and what the page tells the algorithm.
Month 12
Illustrative rebuild · not a real brand
amazon.co.uk/dp/B0EXAMPLE1Clean
Zoom ready
Magnesium Capsules 120 High Strength Magnesium Supplement Tablets for Men and Women Vegan Magnesium Bisglycinate Complex Best Magnesium UKTitle 138 / 75Highlights not setMagnesium Bisglycinate 1,500mg – 120 High Strength Vegan CapsulesChelated magnesium glycinate, 150mg elemental per two-capsule serving. Vegan, no stearate, made in the UK. Two month supply.Title 65 / 75Highlights 124 / 125
3.4 · 128 ratings4.6 · 1371 ratings
Best seller in category
£10.75£19.95
£19.95
Sold by 3rd Party - Buy BoxSold by your brand · Buy Box
Magnesium capsules, 120 per bottle.
Take two a day with water.
1,500MG MAGNESIUM BISGLYCINATE PER SERVING – two capsules give 150mg of elemental magnesium, 40% of the daily NRV, in the chelated glycinate form rather than oxide.
CONTRIBUTES TO THE REDUCTION OF TIREDNESS AND FATIGUE – magnesium also contributes to normal muscle function, normal psychological function and normal energy-yielding metabolism.
120 CAPSULES, A TWO MONTH SUPPLY – one bottle covers sixty days at the two a day serving, so there is no reordering halfway through the month.
VEGAN, WITH NO FILLERS AND NO MAGNESIUM STEARATE – plant based capsule shell, free from gluten, dairy, soya and artificial colours.
MADE IN THE UK IN A GMP CERTIFIED FACILITY – batch tested for purity and supplied direct by the brand, not a third party reseller.
A+ content
None published6 modules live
// Rank in subcategory
#6
Page 3 of results. Almost nobody scrolls that far.Page 1 of results, inside the top ten of 312.
#1#312
Keywords on page one
41
Indexed, but ranking nowhere a buyer looks.Title and highlights built on real search terms.
Listing quality score
9.4
Title over the limit, two bullets, one image, no A+.Title inside 75, highlights set, five bullets, A+ live.
Gallery images
7
Below the threshold where zoom will even load.Pack shot, capsule, dose, label and lifestyle.
Buy Box held by you
94%
A reseller sets the price on your own page.You hold the Buy Box, so you hold the price.
// What the appraisal records
Every fault above is visible from outside the account, before we are given a single login.Same product, same listing. What changed is who sets the price, and what the page tells the algorithm.
Month 12

[02]

// HOW WE WORK

// 01

Brand Appraisal

Diagnose

We run a deep audit of your Amazon presence, covering seller control, listing health, pricing, and where you're losing market share.

Seller Map
Listing Scorecard
Price Integrity Report
Search Capture Report
30-min Walkthrough

Every seller on your ASINs, Buy Box share per seller

Titles, keywords, images, and A+ scored /10 per ASIN

Live price vs your RRP across every seller

Where branded traffic leaks, terms you're invisible for

Findings and action plan, yours to keep either way

// 01

Brand Appraisal

Diagnose

We run a deep audit of your Amazon presence, covering seller control, listing health, pricing, and where you're losing market share.

Seller Map
Listing Scorecard
Price Integrity Report
Search Capture Report
30-min Walkthrough

Every seller on your ASINs, Buy Box share per seller

Titles, keywords, images, and A+ scored /10 per ASIN

Live price vs your RRP across every seller

Where branded traffic leaks, terms you're invisible for

Findings and action plan, yours to keep either way

// 02

We Set Up

ACCOUNT BUILD

We open Seller Central in your name, enrol Brand Registry, and rebuild your listings so the brand shows up the way it should.

Seller Central Account

Opened in your name, owned by you, run by us

Brand Registry

Enrolled and enforced so unauthorised sellers come off

Listings Rebuilt

New imagery, A+ content and copy across your key ASINs

Fulfilment Handled

Stock into FBA, Prime badge, delivery sorted

Monthly Reporting

Sales, buy box and ad spend reported back every month

// 02

We Set Up

ACCOUNT BUILD

We open Seller Central in your name, enrol Brand Registry, and rebuild your listings so the brand shows up the way it should.

Seller Central Account

Opened in your name, owned by you, run by us

Brand Registry

Enrolled and enforced so unauthorised sellers come off

Listings Rebuilt

New imagery, A+ content and copy across your key ASINs

Fulfilment Handled

Stock into FBA, Prime badge, delivery sorted

Monthly Reporting

Sales, buy box and ad spend reported back every month

// 03

We Defend

PROTECT

We remove unauthorised sellers, enforce your pricing across every seller, and lock down the buy box so your brand shows up right.

Grey-market Removal

Unauthorised sellers identified & removed from listings

Pricing Integrity

Every seller's price tracked against your RRP, with breaches traced to source

Buy Box Control

The Buy Box held in your own account, not a reseller's

Transparency Codes

Serialised codes to keep counterfeit and grey stock out

Weekly Monitoring

Pricing and sellers watched and reported every week

// 03

We Defend

PROTECT

We remove unauthorised sellers, enforce your pricing across every seller, and lock down the buy box so your brand shows up right.

Grey-market Removal

Unauthorised sellers identified & removed from listings

Pricing Integrity

Every seller's price tracked against your RRP, with breaches traced to source

Buy Box Control

The Buy Box held in your own account, not a reseller's

Transparency Codes

Serialised codes to keep counterfeit and grey stock out

Weekly Monitoring

Pricing and sellers watched and reported every week

// 04

We Grow

SCALE

Once control is established on your listings, we drive growth through ads, content, and catalogue expansion month on month.

Sponsored Ads

PPC structure built around your protected listings

A+ & Brand Store

Conversion-optimised creative across every ASIN

Keyword Ranking

SEO tracked, indexed, and pushed up the rankings

Review Strategy

Vine enrolment and review velocity per ASIN

New ASIN Launches

Rolling expansion into your wider catalogue

// 04

We Grow

SCALE

Once control is established on your listings, we drive growth through ads, content, and catalogue expansion month on month.

Sponsored Ads

PPC structure built around your protected listings

A+ & Brand Store

Conversion-optimised creative across every ASIN

Keyword Ranking

SEO tracked, indexed, and pushed up the rankings

Review Strategy

Vine enrolment and review velocity per ASIN

New ASIN Launches

Rolling expansion into your wider catalogue

[03]

// THE FIRST 30 DAYS

WEEK

1

The Appraisal

We map your sellers, score your listings, and value what the channel should be doing, then show you the gap in writing.

Includes

  • Full seller and buy box map

  • Listing scores on your key ASINs

  • Revenue opportunity valued

No cost, no obligation. You get the full picture of where your channel stands before any decision is made.

WEEK

1

The Appraisal

We map your sellers, score your listings, and value what the channel should be doing, then show you the gap in writing.

Includes

  • Full seller and buy box map

  • Listing scores on your key ASINs

  • Revenue opportunity valued

No cost, no obligation. You get the full picture of where your channel stands before any decision is made.

WEEK

2

Your Account, Opened

Seller Central opened in your name, Brand Registry secured, and your listings claimed back under your control.

Includes

  • Account Opened In Your Name

  • Brand Registry Enrolled

  • Listings Claimed And Consolidated

The account is yours from day one and it stays yours. We operate it, we do not own it, and you keep it if you ever leave.

WEEK

2

Your Account, Opened

Seller Central opened in your name, Brand Registry secured, and your listings claimed back under your control.

Includes

  • Account Opened In Your Name

  • Brand Registry Enrolled

  • Listings Claimed And Consolidated

The account is yours from day one and it stays yours. We operate it, we do not own it, and you keep it if you ever leave.

WEEK

3

Clean & Rebuild

Unauthorised sellers come off, pricing stabilises, and every key listing is rebuilt with new imagery and A+ content.

Includes

  • Unauthorised sellers removed

  • Pricing stabilised across the range

  • Listings rebuilt with new imagery

This is where the channel starts working properly. Cleaner listings, controlled pricing, and a brand that finally shows up right.

WEEK

3

Clean & Rebuild

Unauthorised sellers come off, pricing stabilises, and every key listing is rebuilt with new imagery and A+ content.

Includes

  • Unauthorised sellers removed

  • Pricing stabilised across the range

  • Listings rebuilt with new imagery

This is where the channel starts working properly. Cleaner listings, controlled pricing, and a brand that finally shows up right.

WEEK

4

Live & Reporting

Buy box, conversion and revenue reviewed together, then next month's plan agreed with you.

Includes

  • Buy box and conversion reviewed

  • Revenue reported in full

  • Next month's plan agreed

From here it compounds. Every month builds on the last as we grow your visibility, sales, and market share.

WEEK

4

Live & Reporting

Buy box, conversion and revenue reviewed together, then next month's plan agreed with you.

Includes

  • Buy box and conversion reviewed

  • Revenue reported in full

  • Next month's plan agreed

From here it compounds. Every month builds on the last as we grow your visibility, sales, and market share.

Yearly saves two months
Starter
Up to 25 ASINs
£1,499per month
£17,988 billed yearly · save £3,600
  • Full seller and Buy Box map
  • Unauthorised seller enforcement
  • Listing and A+ rebuild
  • Monthly reporting
Select
Growth
26 to 75 ASINs
£3,499per month
£41,988 billed yearly · save £8,400
  • Everything in Starter
  • RRP and MAP enforcement
  • Sponsored ads management
  • Brand Registry and protection
  • Fortnightly reporting
Select
Scale
76 to 200 ASINs
£4,999per month
£59,988 billed yearly · save £12,000
  • Everything in Growth
  • EU and international expansion
  • Full catalogue rewrite
  • Weekly reporting
Select
Enterprise
200+ ASINs
Let's talkScoped per catalogue
Priced on catalogue depth, marketplaces and rewrite volume.
  • Everything in Scale
  • Multi-marketplace operation
  • Dedicated account operation
  • Custom reporting
Request a quote
Yearly saves two months
Starter
Up to 25 ASINs
£1,499per month
£17,988 billed yearly · save £3,600
  • Full seller and Buy Box map
  • Unauthorised seller enforcement
  • Listing and A+ rebuild
  • Monthly reporting
Select
Growth
26 to 75 ASINs
£3,499per month
£41,988 billed yearly · save £8,400
  • Everything in Starter
  • RRP and MAP enforcement
  • Sponsored ads management
  • Brand Registry and protection
  • Fortnightly reporting
Select
Scale
76 to 200 ASINs
£4,999per month
£59,988 billed yearly · save £12,000
  • Everything in Growth
  • EU and international expansion
  • Full catalogue rewrite
  • Weekly reporting
Select
Enterprise
200+ ASINs
Let's talkScoped per catalogue
Priced on catalogue depth, marketplaces and rewrite volume.
  • Everything in Scale
  • Multi-marketplace operation
  • Dedicated account operation
  • Custom reporting
Request a quote

[04]

// FAQ

[04]

// FAQ

What does it cost?

What does it cost?

Do you need access to my Amazon account?

Do you need access to my Amazon account?

What happens to my existing resellers and distributors?

What happens to my existing resellers and distributors?

How quickly will I see anything?

How quickly will I see anything?

What if it doesn't work?

What if it doesn't work?

FOUNDRY LABS

AMAZON BRAND MANAGEMENT & CHANNEL CONTROL.

Foundry Labs is a trading name of NU LACE LIMITED, registered in England and Wales, company number 14050569.